It was already the end of the First World War. The world was rebuilding from the first great disaster. The winners welcomed their soldiers and mourned their heroes, the losers buried their dead and their pride. The newspapers of the time were filled with hope and some luxuries began.

During the war, the accuracy of time allowed the battalions to coordinate silently and precisely. Being one minute ahead of the field could mean death. That is why the wristwatch began to be manufactured to avoid the need to take it out of the pants. Even the hands were impregnated with a chemical substance to avoid taking out flashlights at night and being an easy target. The old pocket model had been transformed. This military advantage was then transferred to the civilian world, reaching the meaning it has today, as a synonym for confidence and success.

That first wristwatch from 1812 by Abraham Louis Breguet for the Queen of Naples and sister of Napoleon, which would give way to women’s fashion, is a thing of the past. A dark period covers the wristwatch until it is found useful in war, given its ease of use without the need to interrupt actions with both hands. That is why in 1880 Girard-Perregaux supplied its models to the Imperial German Navy, giving rise to various magazines in 1900 showing military designs as innovation. Then came the Louis Cartier watch for the aviator Santos-Dumont, followed by Wilsdorf with Rolex and the Hamilton Watch Company. Other watches would continue to make their appearance, those of Zenith and Longines.

The movement would naturally gain strength, by demonstrating on the wrists of millions of young men who resisted the toughest conditions, the comfort of its use and the possibilities of a fashion that would become widespread with the possibilities of the market offers. The variability of its models would prevail, allowing to show the individuality and personality of whoever wears it.