Swiss watches, luxury category

Since ancient times, Italians, Germans, French and English have experimented with the invention of wristwatches and were among the first to produce and sell them. However, the Swiss are included in this group, but in an outstanding way because they perfected the art of manufacturing them, as well as the quality of their watches, boasting by far the recognition that characterizes them as producers of the best in the world.

It is not strange then that so many companies include the famous “Swiss Made” on their products, coating them with distinction. At the end of 1971, the 50% rule was created in Switzerland, which consists of legally considering watches as Swiss if that percentage of the manufacturing cost has been produced in those parts. This means that a watch assembled in China could carry the recognized label as long as the mechanism is composed of 50% Swiss parts and the last gear has been placed in that country.

Usually, when people go to buy a watch, they look at whether they like it and the cost without thinking about the reasons that motivate it to be so expensive. Behind these fine and expensive products, there are countless details that justify their price. Among them, their manufacture is artisanal, a watchmaker dedicates thousands of hours to the sizing of a single piece and can invest up to a year or more in the completion of a new watch, which is then subjected to a series of tests. This makes Swiss watches almost like a work of art, elevating them to the category of luxury.

Although the age and recognition, as well as the time that the manufacturer has made the difference in the price, there are other aspects to take into account, for example whether the watch has a calendar, compass, chronograph, among others.

While many buy a watch to tell the time, others will want to wear an original and special piece on their wrist.

Select your currency
CLP Chilean peso
× ¿En qué te podemos ayudar?